Success Stories & Investments

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SpaFinder Wellness, Inc., and its majority shareholder, Jubilee Investments, have a strong track record in nurturing and bringing to market — and spinning off and attracting external investment capital for — high-potential wellness-focused companies, well before Welltech Funding formally launched.

Here are a few of our success stories…


GramercyOne, LLC (

In 2007, SpaFinder, Inc., had a vision: create an online platform that allowed people to book spa appointments anytime, anywhere — and one that could also transition spa businesses from the archaic backend software they were currently using, to far smarter software-as-a-service (SaaS) business management and marketing tools. So, in 2008, the company launched a new division, SpaBooker, at its headquarters in Manhattan — with just a few employees.

Over the next couple years, SpaFinder provided the funding and support to refine and grow this cloud-based software product/platform, ultimately providing spa businesses with every tool they needed to compete in the modern marketplace, including real-time mobile and online booking, digital marketing and integrated social media, CRM, hosted point-of-sale, mobile payment processing and inventory management. By 2011 SpaBooker had established itself as the spa industry’s SaaS provider of choice and was used by over 2,000 businesses in 30-plus countries.

In 2010, convinced that e-commerce would rapidly evolve from the sale of products to the sale of services — and as demand for the SpaBooker solution grew in numerous verticals beyond the spa industry — SpaBooker was spun out into a new, standalone company, GramercyOne, with a new CEO, Josh McCarter. The new company had a greatly expanded vision of connecting consumers to any service-related business via cloud-based applications, and created a suite of “Booker” brands customized for verticals like fitness centers, salons, integrated health and medical practices, hotels/hospitality and numerous “activity-based” businesses. Adoption of the platform continued to ramp up (from multi-national enterprises like Hilton Worldwide to single location yoga centers), and, by 2011, the Booker Platform was processing 700,000 transactions a month, averaging $1 million in value per day.

In late 2011, CEO McCarter secured $14.5 million in Series A investment led by Revolution Ventures, chaired by AOL co-founder Steve Case, with its proven track record of investing in promising, early-stage consumer and technology companies. The remainder of the funding was provided by Grotech Ventures, TDF and Jubilee.

The company was created as a division of SpaFinder, Inc., to serve the spa industry — spun out as a standalone business to serve every breed of service. It now has significant VC funding and over 60 employees dedicated to its unique vision.



Newly Funded

FITiST is an entirely new kind of gym and gym membership, offering a multi-tiered, innovative approach to fitness. Members can purchase a monthly workout plan curated by the FITiST board of experts based on specific goals or create their own plans. For a higher level of customization and personalization, members can also work with the FITiST concierge to develop a personalized, expert plan. Experts include renowned industry leaders including Celebrity Trainers like Andrea Orbeck and Ramona Braganza and Nutrition Expert Oz Garcia. LA studio partners include Barry’s Bootcamp, BRICK Crossfit and Pop Physique; NYC studio partners include Flywheel, AEROSPACE NYC and As One. Please visit for more information.


Wizpert (

Newly Funded

Wizpert is the first platform that instantly connects advice seekers with experts for a real-time conversation.  Users can talk to a “wizpert” about any topic, from nutrition and exercise to cooking, parenting and more.
The platform allows highly rated experts to monetize their advice by joining the Wizpert community and placing a customized button on their blogs. There are also hundreds of wizperts available for free. Wizpert was founded in 2011 in New York City and is backed by leading start-up accelerator ERA and Welltech Funding.